1. Create unique content on a regular basis
The first way to make your blog or website appear on the top page of Google is to fill it with unique and interesting content. Google loves unique content. Content quality improvement has been a marketing tool for more than a few years now. Everyone uses the internet to search for information, that's why Google gives high marks on websites with unique and relevant content to the search.
The best way to encourage people to link to your site is to consistently provide new and useful content. Creating relevant and useful content such as writing about your product or business industry and the latest market information with useful keywords for the content will make the website have a plus.
Regular posting of quality content is the recommended method to get more traffic to the web. Ideally you need to post at least 2 new articles per week, more would be better, because Google likes a web with frequently updated material that contains unique and relevant content. And if your website offers good content, other websites will naturally want to link to it. When posting articles, don't forget to apply some principles of phrases, keywords, title tags, and meta descriptions of the article.
Creating great, widely shared content, such as videos, blog posts, and ebooks also has a big upside. The advantage is that people will link to your web or blog and Google does the search calculation when more backlinks are made to your blog and website from other sites.
2. Off-Page SEO and Backlink optimization
SEO experts generally agree that off-page link building techniques contribute about 80 percent to the effectiveness of SEO campaigns. Off page SEO optimization is an important activity to help your website rank well in search engines, and the key to doing this is with backlinks.
A Backlink is a link that you use to take readers to another page. Backlinks are very important because they basically act like voting for your page and tell search engines that other websites like the information on your page.
The more websites that have links or votes to your website, the higher the web ranking. Even so, not all voting applies equally, because the links from the homepages of large websites such as amazon.com or facebook.com will be of greater value than lesser-known websites.
3. Competitor analysis and Link Building
The next way to make a blog appear on the first page of Google is to do link building methods and competitor analysis. Link building is an activity to get links from other websites that lead to your website. This type of Link can be a major determining factor in SEO.
To be able to compete on Google rankings, you must get backlinks from sites that are relevant, credible, and have stable traffic. That way, Google will categorize the link as a quality backlink.
If you feel like you can't get a lot of links from big sites, there are still easy ways to build links that you can try. Start with a link building campaign with a competition analysis. Basically, one key principle of link building is to equalize and surpass competitors. This means that if you adjust the link building that your competitors have and find some other way to get additional links that they don't have, you can easily surpass them in ranking in search results.
4. Guest Blogging
Another way to display a blog on Google is to do a link building campaign, namely through guest blogging. The big idea behind guest blogging is to get links on the web that are posted to the web or our blog that has been published. These links tend to be of more value to Google because they are more difficult to obtain. Some sites have tougher requirements for the types of articles they accept, so links from these sites have greater value.
Another popular and quite successful method is to contact bloggers or Webmasters in your niche and ask for a link from them or become a guest blogger for a chance to have a guest blog post link leading back to your site. Building relationships with reviewers, writers, or various parties who operate the web in your niche area, either through social networking or message boards is also a positive way to build a network that is likely to give your web references in their content.
5. Use headings in articles
Headings are an important component that should be used in blog post articles. The use of heading H1, H2 , H3, and so on will help Google to identify the content of blog articles.
In practice, you can set the use of headers on the article. Use H1 for the main title, H2 for the sub-headings, and H3 for the sub-headings. The structure of writing blog articles like this will greatly help readers to find the important points they want to find in the article.
Also Read: How to make SEO friendly articles on blogs and websites
6. Put keywords in the title
The title is an important component for displaying a website page in search results. The title tells the user information about your page. Google only displays 50 to 60 characters in the title tag, so it's important to give a short but clear and relevant explanation.
Keyword placement is an important tactic in SEO. It's important to consider how someone will look for information on the specific service or product you offer. Also make sure you don't add an excessive number of keywords, especially if they are unrelated because this can make the site considered as spam. Search engines are programmed to ignore excessive keywords.
7. Use Alt Text and Site Map
Each image and video on the site needs to have a description, which is in the form of alt text. Alternative text contains a description that makes search engines place pages based on keywords found in images and video descriptions, which will certainly increase the chances of your site being found, which will increase page rank.
Meanwhile, sitemaps make search engines place your pages quickly and with more relevant searches. With a sitemap, each page is easier to find both by search engines and users.
8. Create a Mobile-Friendly Website
Nearly 40 percent of traffic has come from mobile since 2015. Until now, the number continues to increase considering that smart mobile users are more and more. Websites that are easily accessible on mobile devices will have higher rankings in the Google search engine. Google strives to provide the best experience for users of its services, so the better the user experience on your site, the better it will rank in Google.
For that, it is important to make your website have a responsive and mobile-friendly design. That is, your website design should be able to adapt to the screen of any device, whether it's mobile, tablet or PC. You can choose responsive website themes in the Article 50 Best Free WordPress Themes For Your Website.
9. Look At The Url Structure
Did you know that URLs are the first thing search engines use to rank pages? and this is important to make it easy to find. This can be done by using a short URL, making it relevant to the topic and keywords of the page and ensuring the URL helps categorize the pages of the site.
10. Take Advantage Of Testimonials
Take advantage of supplier testimonials, business partners, or anyone you can give testimonials to, because this is a great way to get free backlinks from good websites. Don't forget to include keywords in testimonials and hyperlinks back to the corresponding web pages of your website.
Use your network as a resource to build more links. Business contacts, suppliers, distributors, family members, and friends have the potential to give your site a backlink. The higher the page rank or web relevance you can ask for a link, the better. If you can get a strong and valuable link from a web like edu.com, this will be very beneficial for website SEO.
11. Take Advantage Of Tracking Features
Using tracking features such as Google Search Console, Analytics, and so on is important to know the performance of each website page or blog. Google Search Console makes it easy for you to manage your blog, so you can see how your website is performing in the main interface of Google Search Console. Performance is represented in the form of a graph, which shows the share of traffic from search and discover results.
Search console makes it easy to ask google searchers directly for indexing, by submitting the url of a blog post. Not only that, search console helps monitor blog performance in google searches, for example, what keywords bring many visitors to the blog, to which posts have and have not been indexed.
Do You Know How To Make Your Blog appear on Google?
Google is constantly making changes to the way search engines analyze and rank websites and pages. But there are proven ways that can help you rank higher and for a long time. More important than anything is to produce consistent quality content in order to rank at the top of the search engines.